Alexa Chung is the new face of Longchamp! She'll be in both the spring/summer and the fall/winter campaign of the brand in 2014. The reason she is chosen is, according to Leclercq, Longchamp's international communications director, that she's both chic and modern (like their new collection) and because she's got energy and confidence. Well we think that's true! Here are already some picture's of the campaign:
xoxo
Maia & Femke
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